About Us

Mission & Vision

Mission Statement

We seek to serve the 2% of the sports world that understands the power of cultural transformation and are intentional and strategic about developing and growing their culture and its people.

COE's Vision

Our vision is to create world class organizations who want to make a significant impact in the lives of their Administrators, Coaches and Athletes and who impact the world.

Our History & Future

In the last decade we have trained over 100,000 Athletic Directors, Coaches, Parents and Leaders! Our clients are as diverse as the Boys and Girls Clubs of America to the U.S.A. Olympic Coaching Schools, in addition to many NCAA Universities. The principles and concepts we teach resonate with people, they make sense and they work.

As we grow and expand globally our goal continues to be the same as it was years ago. We exist to train, equip and empower Coaches at all levels to use sport as the vehicle to positively impact our youth, their families, and ultimately our world.

Coaches of Excellence is a 501(c)3 Non Profit organization.

We Are Based on 3 Simple Goals:

  1. To make a difference in children’s lives through coaches.
  2. To equip and empower coaches to capture the hearts of their athletes.
  3. To help each school or organization become the model of how sport can and should be used to build positive character traits.

We will always be Simplistic, Relevant and Consistent in our message, communication and workshops.

Current Facts About Sports Today:

  • 57 million kids play youth sports from ages 6-14. That number drops to 7 million by age 15. The number one deterrent is overly competitive coaching and burnout.
  • On average one coach can reach anywhere between 30 to 50 families per season.
  • The United States is the only country in the major sporting world that does not have a national coaching education program.
  • There are no federal laws requiring coaching education at any level of competition.
  • Less than 1% of the three million volunteer coaches and less than 1/3 of the interscholastic coaches in the U.S. have any type of coaching education.
  • Young women who participate in sports are three times more likely to graduate from high school.
  • 75% of all children have witnessed an out of control parent at their games.
Meet Our Team

Partial Client List

  • Minnesota State High School League
  • University of Colorado
  • American Football Coaches Association
  • American Baseball Coaches Association
  • University of Central Florida
  • Wisconsin Wrestling Federation
  • Colorado Springs School Districts
  • University of Nevada Las Vegas
  • United States Air Force Academy
  • South Dakota State University
  • University of Minnesota
  • Pueblo County School Districts
  • Wisconsin Wrestling Federation
  • YMCA
  • U.S.A. Olympic Coaching Schools
  • Johnson & Johnson
  • The South Dakota Governor’s Conference
  • U.S. Drug Enforcement Agency
  • The Wyoming Governor’s Conference
  • 2010 NCAA Final Four
  • Oklahoma State University
  • Pro Source National Conference
  • Douglas County School District
  • Boys and Girls Clubs of America
  • USA Football
  • USA Rugby
  • NCAA Hockey Final Four Championships