College Coaches

Welcome to the most difficult era of college coaching in sports history!

Due to the expectancy of winning and the demands of the media world, athletes and yes, now even parents… coaching at the collegiate level is now more difficult then it has ever been in the history of our country.

Our keynotes, public seminars and private workshops provide the much needed tools every college coach must possess to navigate the demanding waters of 21st century coaching successfully. COE is committed to meeting today’s college coach right where they are at, by coming along side them, and then equipping them with tools to be difference makers and legacy builders in the world of sport as they strive for excellence and balance both at work and at home.

Please note that all workshops at this level are taught and facilitated by our founder, Rod Olson. Rod spent nearly twenty years as a college coach in multiple sports and was also at every level including NAIA, NCAA division 1, 2 and 3. He has been a head coach at three different universities and also an athletic director and director of athletic development at the collegiate level.

Private Workshops*

Colleges or Universities can choose from the following options when selecting training for their coaches. These workshops can be done for a specific staff or the entire athletic department. *Please note that all attendance for private workshops must be made mandatory by the athletic director or staff leader.

Level 1 – “GET ONE!”

(One 90 minute Workshop)

“Next Level Coaching for the 21st Century Youth Coach…You can’t play today’s game with yesterday’s rules”. This is our foundational workshop, this must be offered before offering level 2 and level 3 workshops. This is also our Keynote for major Conferences.

Deliverables from this Workshop:

  • What is 3-Dimensional Coaching®
  • How to Speak Greatness™ into others and give feedback to the 21st century athlete
  • Proactively handling parents, social media and officials and making them your ally
  • Secrets to motivating & connecting to the 21st century athlete and parent.

By the end of this workshop your people will not only develop a coaching philosophy and plan for themselves, but they will also form a vision and plan for how they will coach their parents and athletes to ensure a successful and enjoyable season

Workshop Costs:

$2,000.00* for Phase 1 Workshop and $3,500.00* for 2 Workshops on separate dates. *Plus travel costs if more than 2 hour drive from Denver, Colorado (flights and one night hotel cost)

Investment cost to you: Attendance must be mandatory.


Book now

Level 2 – “Take Two!”

(Two – 90 minute Progressive Workshops)

If you choose our “Take Two” training option the coaches in your youth organization will receive 2 workshops: 1) Our Level 1 foundational workshop “Next Level Coaching Tools for the 21st century Coach” and then at the mid point of their season your coaches will convene for their second workshop in the series 2) “The 5 Marks of a Mature Coach”.

Deliverables from this Workshop:

  • Quick reinforcement/review of top points from workshop #1
  • Given a checklist to encourage, equip and challenge them to be a mature, master coach and person
  • Given a checklist to encourage, equip and challenge them to be a mature, master coach and person
  • Learn to give and receive feedback without resentment from others
  • Given specific tools to accomplish the above and continue on their path of becoming the best coach and leader they can possibly be in the 21st century

Workshop Costs:

$2,000.00* for Phase 1 Workshop and $3,500.00* for 2 Workshops on separate dates. *Plus travel costs if more than 2 hour drive from Denver, Colorado (flights and one night hotel cost)

Investment cost to you: Attendance must be mandatory.


Book now

Level 3 – “Go the Distance!”

(Three – 90 minute Workshops: 2 Coaches & 1 Parent)

If you choose our “Go the Distance” training option the coaches in your youth organization will receive 2 workshops: 1) Our Level 1 foundational workshop “Next Level Coaching Tools for the 21st century Coach” and then at the mid point of their season your coaches will convene for their second workshop in the series 2) “The 5 Marks of a Mature Coach” and you will also receive our “Parents Pursuing Victory at Home and in Athletics” workshop for your parents (See description below).

Workshop Costs:

$2,000.00* for Phase 1 Workshop and $3,500.00* for 2 Workshops on separate dates. *Plus travel costs if more than 2 hour drive from Denver, Colorado (flights and one night hotel cost)

Investment cost to you: Attendance must be mandatory.


Book now

Keynotes or Event Speaking

Clients who book COE founder, Rod Olson for a leadership keynote speech benefit from a memorable, educational and motivational experience. Rod is a high energy story teller and a master at tailoring every leadership keynote to the client and situation. Here is a short Bio on Rod:

ROD OLSON, or “Coach O,” is the founder and CEO of the Coaches of Excellence Institute and the Coach O Consulting Group.Rod is a globally sought-after speaker, author, and advisor on 21st-century coaching, leadership, and parenting. Rod is also the author of the acclaimed book, The Legacy Builder.

Following a twenty-year college coaching career, Rod has trained over 100,000 leaders nationwide. He has taught leadership at Quantico for the U.S. DEA Leadership Academy, motivation at the USA Olympic Coaching Schools, and peak performance to the Pittsburgh Pirates major league baseball club and many more. He has also mentored numerous CEOs of Fortune 500 companies, as well as many head coaches at all levels of sport.

Workshop Costs:

$2,000.00* for Phase 1 Workshop and $3,500.00* for 2 Workshops on separate dates. *Plus travel costs if more than 2 hour drive from Denver, Colorado (flights and one night hotel cost)


Book now

What Our Clients Say…

“With all the pressure to win and now with society scrutinizing every word we say, I found the Coaches of Excellence workshop Rod did with us vital. Our principles don’t change but our players do. Rod gave me a perspective on what I am dealing with and how to make adjustments in my motivational techniques so I am certain to maximize my player’s performance. Huge Deal, thank you.”

– Big 12 Conference Coach

| NCAA Coach, Big 12 Conference

Partial Client List

  • American Baseball Coaches Association
  • American Football Coaches Association
  • National Association of Basketball Coaches
  • NCAA Frozen Four
  • University of Minnesota
  • SDSU
  • USF
  • UCF
  • United States Air Force Academy
  • Colorado State University
  • Oklahoma State University
  • Hastings College
  • Simon Fraser Univ
  • Central Washington
  • Central Washington
  • Montana State University